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GB 530 Unit 4 Assignment Brand Extension Marketing Plan (Developing Strong Brands)
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GB 530 Unit 4 Assignment Brand Extension Marketing Plan (Developing Strong Brands)

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Unit 4 Assignment Rubric
Introduction: The major project in this course is to complete a Brand 
Extension Marketing Plan for one new product on the behalf of an existing for-profit organization. 
Using the Marketing Plan guide found in Doc Sharing, complete and submit the following 
components of your Marketing Plan.
Unit 4: Marketing Plan – Developing Strong Brands
3.5 Positioning (refer to Chapters 9 and 10 of your Kotler text)
? Describe how your product/service meets the need(s) of your target market segments. 
? Describe how you are different from your key competition. What is the most distinguishing 
feature of your new product?
3.6 Strategies: Skip this Section.
3.7 Marketing Mix (refer to Chapters 12, 14

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